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REPOSITIONING VIDEO COMMERCE FOR REVENUE GROWTH
Making it easier to attract new customers with key messaging & new visual framework.
What we did
Creative strategy
Positioning
Content strategy
Messaging
Design
Copywriting
THE CHALLENGE
SEEEN had built a powerful AI-driven video commerce platform. The technology enabled brands to increase inventory value, optimise ad placement and drive revenue through intelligent Shoppable Video Prompts.
But the commercial story wasn’t landing.
The platform’s capability was strong but its positioning lacked clarity, cohesion and strategic focus.
They needed a sharper narrative. One that translated technical innovation into revenue impact.
THE WORK
We repositioned SEEEN around a clear commercial proposition: Transforming Video into a Revenue Channel.
From there, we developed a simplified messaging framework, refined visual identity and scalable website system designed to:
• Clarify the value proposition
• Strengthen investor and customer confidence
• Support customer acquisition
Working closely with leadership, we aligned product capability with a confident, growth-ready brand platform.
“Thank you, Team Switch. We really appreciate the effort here and the great feedback from people seeing the brand and viewing the site - a massive upgrade!”
Adrian Hargreeves
SEEEN Plc
Who we work with
We partner with organisations to create marketing that connects brand, demand and sales into one commercial system that drives growth. It’s a strategic approach that delivers compound creativity – marketing that builds momentum instead of one-off peaks followed by inevitable troughs.
For brands that want smarter performing creativity without the guesswork.
We’ll assess 4 key marketing assets (website, sales decks, social media activity, events) and show you how you can improve each one using strategic and creative insight together with tried and tested techniques that deliver real outcomes.
You’ll receive a short video where we’ll talk you through practical steps you can take to improve performance.