Monotork: Designing a
new logo for a growing brand.
Discover how we worked with the Honbike branding team.
The background
Honbike wanted to explore a new identity for their ebike range which had a unique belt driven and modular design.
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They wanted to test out the name Monotork. A simple approach to power at the riders fingertips.
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They asked us to design a logo which would have as much impact on one of their bikes as to their marketing material.
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The Idea
We created a series of identities to test with stakeholders and customers.
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We then iterated the design to work as an emblem and word mark.
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