Enterprise
Car Club
Rent for £30: Increasing
viewer time & conversions
Discover how increasing viewer times on
our content impacted greater sign ups.
The background
Enterprise Car Club were looking
to grow their membership and
also create a good reason for members to get behind the wheel.
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They were looking to communicate the benefits of the Car Club, whilst
providing an offer to good to miss.
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We needed to improve brand awareness and conversion.
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The Idea
We came up with a localised strategy aimed at increasing viewer time which we knew through data would impact conversions.
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We developed more entertaining content, telling the story of two people, played by one character.
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The videos, where designed to be playful and showcase the Car Club app.
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