Back
PMC Treasury, a global treasury advisory and SaaS provider, had outgrown its brand. While their offer had evolved, their positioning and identity hadn’t kept pace.
What we did
Brand research
Competitor research
Brand strategy
Positioning
Design
Tone of voice
Logo design
Brand guidelines
Messaging framework
THE CHALLENGE
PMC Treasury, a global treasury advisory and SaaS provider, had outgrown its brand. While their offer had evolved, their positioning and identity hadn’t kept pace.
THE WORK
We partnered with PMC’s senior team to redefine their positioning around a simple promise: "Our Expertise. Your Advantage."
From there, we modernised the logo mark and introduced a bold new visual concept: The Liquidity.
This fluid, metallic form captures the movement and nuance of financial markets, turning a complex idea into a distinctive, ownable brand asset.
It reflects PMC’s deep market insight and their ability to guide clients through volatility with confidence.
We delivered a full suite of brand assets including:
Positioning
Logo refresh
Colour palettes
Tone of voice
Fonts
Imagery and usage
Iconography
Data visualisation
THE RESULT
a clearer, more confident brand, built not just to look better, but to perform as PMC grows.
“Switch successfully rolled out the new branding, which received positive feedback from internal and our clients. The team delivered work on time and responded quickly to our requests. What sets the team apart is how dedicated they are to ensuring a positive result, action / outcome-focused rather than wasting time on long discussions. They are available and flexible based on our specific requirements and timing.”
Tom Baker
Chief Transformation Officer
PMC Treasury
Who we work with
We partner with organisations to create marketing that connects brand, demand and sales into one commercial system that drives growth. It’s a strategic approach that delivers compound creativity – marketing that builds momentum instead of one-off peaks followed by inevitable troughs.
For brands that want smarter performing creativity without the guesswork.
We’ll assess 4 key marketing assets (website, sales decks, social media activity, events) and show you how you can improve each one using strategic and creative insight together with tried and tested techniques that deliver real outcomes.
You’ll receive a short video where we’ll talk you through practical steps you can take to improve performance.