Miro D.R.E.A.M WORK
ABM campaign
We worked with Miro to create an interactive and personalised workshop for the C-suite to collaborate
and develop their ways-of-working strategies.
The background
Miro.com, a leader in collaborative software were looking to develop an abm campaign targeting 250 of their current clients.
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Miro's objective was to help their customers navigate their changing world-of-work on a tactical ab strategic level.
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The Idea
We developed an idea called
'D.R.E.A.M.W.O.R.K.S.'
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A structured but interactive workshop for executive teams to align and develop their wow strategies for the future.
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We co-designed the workshop structure and content with the Miro team and worked with a designer to bring the 'dream' like interactive content to life.
"Our aim was to create a series of workshops for existing clients that really
showcased all the collaborative capabilities that Miro offer in the most creative and engaging way possible. The team at Switch helped us structure the workshop, create the messaging, developed the theme of DREAMWORKS and gave it a unique, memorable and relevant visual identity that captured our brand essence."
Lodewijk de Vries - Head of Strategic Field Marketing, Miro
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