Back
Driving acquisitions for Enterprise Car Club
Delivering high level growth with a new creative platform and converting content.
What we did
Creative strategy
Social media strategy
Messaging
Content strategy
Scriptwriting
Design
Copywriting
Pre-production
Filming
Post-production
THE CHALLENGE
Enterprise Car Club were looking to grow their membership and also create a good reason for members to get behind the wheel.
THE IDEA
We came up with a localised strategy aimed bringing to life an new creative platform called: App. Tap. Go. We designed this new platform to show the ease of accessing vehicles via an app when you need it.
We then developed 5 short, punchy videos which communicated the problem and benefit. The videos themselves outperformed all other media and provided a 10.8 x return on investment with new member acquisition.
THE RESULT
20%
uplift on all digital channels
4,774
Landing page sessions
10.8x
Return on creative and media investment
Who we work with
We partner with organisations to create marketing that connects brand, demand and sales into one commercial system that drives growth. It’s a strategic approach that delivers compound creativity – marketing that builds momentum instead of one-off peaks followed by inevitable troughs.
For brands that want smarter performing creativity without the guesswork.
We’ll assess 4 key marketing assets (website, sales decks, social media activity, events) and show you how you can improve each one using strategic and creative insight together with tried and tested techniques that deliver real outcomes.
You’ll receive a short video where we’ll talk you through practical steps you can take to improve performance.