Back
Launching a brand
for Dermahub
Launching a new ‘Netflix’ style subscription hub for the aesthetics industry.
What we did
Creative strategy
Positioning
Content strategy
Messaging
Design
Copywriting
Pre-production
Filming
Post-production
THE CHALLENGE
Derma Medical are a market leader in the aesthetics space. They wanted to launch a new offering, a new on demand training platform called Derma Hub. This new hub was positioned as the Netflix for medical industry aesthetic professionals.
The Idea
We created a new sub brand look-and-feel.
We developed a launch campaign using social media to drive awareness. We then used live demonstration webinars to create interest, along with special offers.
We then nurtured the webinar sign-ups with specific, limited time offers or new demo trials.
THE RESULTS
2,564,337k
Social Reach
55,000
Unique Landing page Sessions
4.2x
ROAS
Who we work with
We partner with organisations to create marketing that connects brand, demand and sales into one commercial system that drives growth. It’s a strategic approach that delivers compound creativity – marketing that builds momentum instead of one-off peaks followed by inevitable troughs.
For brands that want smarter performing creativity without the guesswork.
We’ll assess 4 key marketing assets (website, sales decks, social media activity, events) and show you how you can improve each one using strategic and creative insight together with tried and tested techniques that deliver real outcomes.
You’ll receive a short video where we’ll talk you through practical steps you can take to improve performance.