Unify: Cutting down unnecessary travel
Find out how Switch Creative played a vital role in the success of Unify campaign.
The background
Raise brand awareness and drive lead generation whilst positioning Unify as a thought leader in the future of work.
The Idea
Is it possible to create the perfect workplace? Together with respected thought-leaders and CEOs from Manufacturing, Retail and Technology, we showed our prospects ways to improve communication: Collaborate effectively and ultimately create a more productive and happier workplace. This agile campaign was run solely on social media and a dedicated microsite to generate awareness and leads over 45 days.
The Results
2,305,000k
Social reach
13,620
Landing page sessions
1.1% - 2.78%
CTR Range
“We approached Switch Creative to help us with a digital marketing campaign. What they delivered was beyond our expectations. From their initial Accelerator Session, they were able to truly understand our company, our products and our challenges. Within 10 days Switch returned with insightful audience personas, detailed customer purchase journeys and highlighted where we could improve our sales funnel. They also presented three strong creative concepts and designs for our campaign. The concept we chose was developed and executed to a very high standard with compelling digital and video content for our audience. Together with their effective Social Media plan, the campaign has performed exceptionally well delivering awareness and sales leads significantly above our KPIs. Switch is a very proactive and easy to work with creative agency that I am pleased to recommend”.
Michelle Jones
Global Head, Channel & Field Marketing
Unify Atos Collaboration Solutions
Firing up campaigns
The quicker you can go to market the faster you'll scale. Switch Creative help you fire up creative campaigns that inspire your audience to act.
Our Campaign Accelerator is a fixed cost and time service, designed – and guaranteed to get you to market faster.
It covers integrated campaign strategy, creative execution, demand generation, media strategy and buying. Whether launching a product or service or expanding into new markets, it’s time to be the early bird.
