Enterprise
Car Club:
Car rental that's
up your street
Find out how Switch Creative played a vital role in the success of Enterprise Car Club's brand evolution.
The background
We have worked with ECC for several years creating a myriad of digital campaigns, print assets and videos. We felt it was time to relook at the brand to create not only a fresh look but to create guidelines that ensure consistency across all channels. We researched the competition, their fleet sizes and their position in the market. We then used recent customer survey findings to build a clear brand strategy.
The Idea
We developed a brand position called:
'Hourly rental that’s up your street.'
This provided differentiation from the Enterprise Rent-a-car brand. Finally, we developed a look and feel and guidelines which are flexible and adaptable but ensure all comms stay close to the brand identity.
"We've been working with Switch-Creative for three years now and they're a pleasure to work with. They're able to provide quality creative work ranging from design to video content as well as strategy and copy at a dynamic pace. Since we have worked with Switch, they have helped us significantly increase our membership and we have recently run a very successful social media campaign that has led to monthly member sign-ups at a cost well below our estimated CPA, even during particularly difficult times for our industry."
Enterprise Car Club
Firing up campaigns
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