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Building trust
for Conrad Energy
Rebranding a company looking to power change in the energy sector.
What we did
Brand research
Competitor research
Brand strategy
Positioning
Design
Tone of voice
Logo design
Brand guidelines
Messaging framework
THE CHALLENGE
Conrad Energy had a clear ambition to play a defining role in the UK’s energy transition. The business was evolving quickly, scaling infrastructure, capability and market presence.
The brand wasn’t keeping pace.
It no longer reflected the commercial confidence, technical credibility or forward momentum of the organisation. They needed a brand platform that matched their ambition and could support long-term growth.
THE WORK
We partnered with Conrad Energy’s CMO to reposition the brand around a clearer, more confident narrative.
From strategy through to execution, we delivered:
• Refined positioning and brand story
• A modernised logo mark and identity system
• Clear messaging aligned to commercial ambition
• Comprehensive guidelines and assets across all key touch points
THE RESULT
a brand built to reflect scale, credibility and leadership in a rapidly changing energy market.
“The quality of the creative output was excellent - and was driven and optimised all the time by the team. However, I’d also call out Switch’s creative flexibility. They are not afraid of explaining their rationale and views but are also prepared to see those of others. This sort of collaborative, solutions-orientated approach to creative development is less common than you’d expect in my experience and marks Switch out.”
CMO Conrad Energy
Who we work with
We partner with organisations to create marketing that connects brand, demand and sales into one commercial system that drives growth. It’s a strategic approach that delivers compound creativity – marketing that builds momentum instead of one-off peaks followed by inevitable troughs.
For brands that want smarter performing creativity without the guesswork.
We’ll assess 4 key marketing assets (website, sales decks, social media activity, events) and show you how you can improve each one using strategic and creative insight together with tried and tested techniques that deliver real outcomes.
You’ll receive a short video where we’ll talk you through practical steps you can take to improve performance.